(January 2022—Present)

• Lead member engagement strategy and initiatives, achieving location's highest Net Promoter Score through targeted programming and community outreach

• Spearhead creation of branded marketing materials and event collateral using Canva and Photoshop, maintaining consistent visual identity across multiple locations

• Manage end-to-end event planning and marketing budget, implementing automation systems to improve efficiency

• Develop and deliver comprehensive training programs for new team members, serving as a primary mentor for new hires

• Oversee vendor partnerships and relationships, negotiating contracts and managing deliverables to meet quality standards and budget targets

(September 2019-September 2021)

• Developed targeted content strategy for traditional print publication, creating story-driven articles to engage younger audiences

• Spearheaded social media revitalization, creating multimedia storytelling campaigns to expand readership and digital engagement

• Produced comprehensive event coverage through writing, photography, and video content, ensuring consistent brand voice across platforms

(Contracted for Special Event September 2021—November 2021)

• Developed comprehensive marketing strategy and collateral for major fundraising initiative, creating targeted materials to engage high-value donor groups

• Led end-to-end planning of signature fundraising event, managing budget, vendor relationships, and cross-departmental communications

• Designed cohesive visual campaign across print and digital platforms, strengthening organization's brand presence in donor community

(February 2021-September 2021)

• Crafted sensitive press releases for high-profile federal cases in the nation's largest legal district, ensuring accurate and timely communication of court proceedings and decisions

• Managed official social media presence for the U.S. Attorney's Office, developing strategic content to enhance public engagement and transparency

(July 2018-May 2019)

• Led rebranding of corporate social responsibility initiatives, enhancing employee engagement and expanding community partnerships

• Managed high-visibility external events including city-wide awards program, overseeing marketing strategy and stakeholder engagement

• Designed comprehensive cybersecurity awareness campaign, creating engaging content to drive organization-wide behavioral change

• Crafted executive communications and speeches for C-suite leadership, translating complex corporate messaging for diverse audiences

• Developed and launched college-preparedness mentoring program for underserved students, coordinating across departments to create sustainable community impact