When rarely-used conference rooms became a WeWork goldmine.
22D
Revamping WeWork’s Bookable Private Offices
From proposal to wedding day, I used project management principles, techniques, and documentation to make the wedding planning process smooth and stress-free.
The Problem
Almost every WeWork location has private offices available to be booked by the day, rather than signing a year-long lease. As of January 2025, the bookable private offices (BPOs) at the Galleria Tower 1 location were being severely underutilized, often sitting empty for weeks at a time and burning the money it took to keep them up. I identified the problem: they were simply not worth the money it took to rent them out. $100 for a table and chair, albeit in its own four walls, was not better than $25 for the entirety of the well-decorated common space.
I spoke with members about this problem and received some feedback. The options we had weren’t inviting, there were no monitors to make doing work easier, and no one really needed rooms for four people, which only increased the price. So I made a plan, ran it by my manager, and got to work fixing it.
My Contributions
3 seat Meeting Room
Hours booked: 0
My plan was twofold: improve existing bookable private offices to make them more than worth the price, and create two new BPOs out of existing small conference rooms that were also being underutilized. This would provide more variety in BPO options as well as solve the similar underutilization problem with the two conference rooms in question.
As of November 2024, these were the average utilization rates per month for the respective BPOs the last six months.
22E
3 seat Meeting Room
Hours booked: 2
21-123
2 seat BPO
Bookings: 9
21-163
21-186
I managed the budget given to me by my manager and created a plan to revamp the existing BPOs and convert the two meeting rooms. I worked with the sales team to price the new BPOs and advertise them online. I worked with facilities to get the new furniture built and placed, and created the promotional graphics for our location myself.
22D before the revamp.
Results
In the last three months that these new rooms have been active, our collective BPO utilization and revenue has skyrocketed. Here are the averages from February to April.
22D
1 seat BPO
Bookings: 16
Revenue Increase: 1500%
22E
1 seat BPO
Bookings: 14
Revenue Increase: 1300%
21-123
2 seat BPO
Bookings: 11
Revenue Increase: 22%
1 seat BPO
Bookings: 6
21-163
1 seat BPO
Bookings: 7
Revenue Increase: 75%
21-166
3 seat BPO
Bookings: 4
22D after the revamp.
21-166
2 seat BPO
Bookings: 8
Revenue Increase: 100%
4 seat BPO
Bookings: 0
21-186
2 seat BPO
Bookings: 8
Revenue Increase: 800%
In total, there has been about a 600% increase in revenue from these changes made, and the number only seems to be climbing. A BPO Refresh was started in two other cities not long after my manager shared our results with other community managers. We’ve already had members give spectacular feedback, and it’s only growing from here.
21-188
4 seat BPO
Bookings: 1
21-188
4 seat BPO
Bookings: 5
Revenue Increase: 400%